ANGELA MERKEL WARNS ON DIGITAL DEMOCRACY AND PUBLIC DEBATE

The Chancellor of Germany, Angela Merkel spoke at the opening of last “Medientage München”, the annual congress on communications in Munich. In her speech she focuses on the effects of the so-called “filter bubble” on public debate.

Angela Merkel speaking at Medientage München

Algorithms select all information according to the profile of each user. In this way, users always get what it is supposed they want. Public debate is quite never that smooth, so the democracy that lay on it would find weaker basis.

3 POINTS FOR GOOD ONLINE COMMUNICATION

Photo: Tanja Cappell

 The reader accepts advertising while reading contents of interest. This agreement seems to be vanishing in the digital era. In the overwhelming quantity of communication, news and advertising are more and more difficult to discern. Language on media is clearly making a breakthrough and things keep on moving fast. In my opinion, it will take quite a long time to have it clear, yet there are 3 focus points that would help in meeting your needs of good digital communication.

8 POINTS TO ASSERT COMMUNICATION WITHIN ORGANIZATIONS

The Swiss regional group of EACD -European Association of Communication Directors- met up last November 3rd 2015 at DuPont in Geneva to discuss about gaining a steady place for Communicators on the Boards of Directors.

Communicators should have a place in the Board of Directors

From the discussion, 8 points were listed as “key takeaways”. Here they are with a few comments of mine.

#ICEBUCKETCHALLENGE: COME TI RACCOLGO I FONDI DA OGGI IN POI

I risultati strabilianti dell’Ice Bucket Challenge (in italiano: la sfida del secchio di ghiaccio) nella raccolta fondi per combattere la SLA impone un cambiamento drastico a come vengono affrontate comunemente le campagne di sottoscrizione.

Mark Zuckerberg e il suo Ice Bucket Challenge

L’idea di base è di versarsi in testa un secchio di acqua ghiacciata e di sfidare altre persone a fare altrettanto. Naturalmente, il tutto va filmato e condiviso in rete per avere la massima risonanza possibile. Non si tratta di una novità, come riportato su Wikipedia - http://en.wikipedia.org/wiki/Ice_Bucket_Challenge - questa operazione è già stata tentata per scopi benefici in passato anche con buoni risultati.