DIGITAL COMMUNICATION AS SEDUCTION

For Valentine's day, here is an infographic on digital PR seen as sedution I found on the web.
Enjoy!

TRUST BAROMETER 2017 MARKS BAD WEATHER

"Riot kiss" photograph by Richard Lam

Edelman has just released its 2017 global analysis of trust. The situation around is poor. The trend is deep-rooted and increased over the last 5 years. This is the mother of all Crisis and it won’t stop shortly. All we can do is facing it with the right attitude and strategy.

MY QUALIFICATION ON MOUNTAIN'S ENVIRONMENT PROTECTION

I recently gained my second qualification on Mountain's Environment Protection from the Italian Alpine Club.
 Below you can read my final work in Italian. It is about a small mountain called "Montagna dei Fiori" (Mountain of Flowers) nearby my hometown in central Italy.
I showed the remains of past and present human activities, especially the critical situation of the abandoned cableway that served the ski slopes. I concluded that activities laid on that mountain change over the times, and yet the human approach doesn’t change as economic factors are still abandoned after use.
Sadly, situations like that are very common all over Italy.

La Montagna dei Fiori - interventi umani presenti e passati

ANGELA MERKEL WARNS ON DIGITAL DEMOCRACY AND PUBLIC DEBATE

The Chancellor of Germany, Angela Merkel spoke at the opening of last “Medientage München”, the annual congress on communications in Munich. In her speech she focuses on the effects of the so-called “filter bubble” on public debate.

Angela Merkel speaking at Medientage München

Algorithms select all information according to the profile of each user. In this way, users always get what it is supposed they want. Public debate is quite never that smooth, so the democracy that lay on it would find weaker basis.